英语四级六级培训课程

口语-BEC职场必胜-销售与市场推广

时间:2022-5-2 作者:哒哒在线少儿英语

Steve: I think I need some career guidance Mike.

Mike: Why do you say that?

Steve: I’m getting bored with my current position.

Mike: Have you thought about a new direction for your career?

Steve: Like what? Can you think of something interesting for me?

Mike: Why not sales and marketing?

Steve: Do you mean sales or do you mean marketing?

Mike: They are the same thing, aren’t they?

Steve: No way! They are totally different. Let me fill you in on the main differences.

史蒂夫:我感觉我需要一些事业指导迈克。

迈克:你为何那样说?

史蒂夫:我开始烦我现在的职位了。

迈克:你为你的事业想过新的方向吗?

史蒂夫:譬如说?你能帮我想出一些有意思的东西吗?

迈克:销售与市场推广如何?

史蒂夫:你是指销售还是指市场推广?

迈克:它们是一回事,不是吗?

史蒂夫:不是!它们完全不同。让我详细对你说主要的区别。

NEW WORDS (生词)1) Career guidance: getting advice about your work strengths and weaknesses事业指导:有关你工作的长处和短处的建议Career guidance is usually offered by the Human Resources department of a company.

事业指导一般由企业的人力资源部提供。

2) Sales: jobs where you actively sell goods and services to customers or clients销售:积极地将物品和服务卖给买家或顾客的工作Most sales people work for a base salary and then a percentage commission.

大部分销售的工作报酬是基本薪资外加一个百分比提成。

3) Marketing: jobs that involve studying the target market for a goods or service to increase sales市场推广:为了提升销售额而拓展的有关研究物品和服务目的市场的工作The marketing department in our company always has lots of cool gifts they use to promote the company like t-shirts and coffee cups.

大家企业的市场推广部总有不少用来提升公司知名度的非常酷的赠品,如T-恤、咖啡杯等。

4) Integral: vital, important必不可少的:必需的,要紧的The only two things that are integral to my morning are coffee and cigarettes!

我早上必不可少的两样东西是咖啡和烟!

5) Challenging: something that is not simple or easy勉励的、挑战的:不容易、困难的事情Swimming across the English Channel to France would be very challenging.

游泳横渡英吉利海峡到法国非常有挑战。

LESSON:课文Many people think that sales and marketing are the same job. Some people think that marketing is what sales people do to sell a product. This could not be farther from the truth, as we will see below.

不少人觉得销售和市场推广是同一个工作。一些人觉得市场推广就是销售所做的商品营销推广。这和它的本意有天壤之别,这正如大家下面所看到的。

Sales means trying to convince someone to buy your goods or services. Generally, customers buy goods and clients buy services.

销售指的是设法说服某人买你的物品或服务。一般来讲,买家买物品,而顾客买服务。

Marketing is a number of processes that are designed to help a company understand the market and what the market thinks of their goods or services.

市场推广是为了帮公司知道市场与市场对公司商品和服务的想法而展开的一系列工作。

When marketing is done well, it will help management to make changes to the product to better suit the market needs and also help increase sales because more people will be aware of the product.

市场推广做得好,它就会帮改变经营方案,使商品更好地满足市场需要,而且让更多的人了解该商品,从而提升商品的销售额,Sales and marketing department usually work separately but closely.

销售部和市场推广部的工作一般分开进行,但又紧密相连。

A marketing project usually starts with a market survey. This means asking potential customers their honest thoughts and feelings about the product. You should also compare your product with your competitors to understand the relative strengths and weaknesses of each.

一个市场推广项目一般始于一项市场调查。这意味着询问潜在买家对商品的真实想法和感受。你还应该将你的商品和角逐者的商品相互比较,从而知道各自有关的长处和短处。

Twenty years ago, marketing was not an important business function, but as the market place become more and more competitive each year, good marketing (and good sales) has become one of the most integral and challenging areas to work in.

二十年前,市场推广并非一个要紧的商业功能,但伴随市场角逐的逐年强烈,好的市场推广(与好的销售)已经成为非常重要和最有挑战的工作范围。

Dialogue (对话)Beth: I like the idea of working in sales.

Sally: Oh, I don’t think I would like it at all.

Beth: I’m surprised to hear that. Why wouldn’t you like sales?

Sally: There is too much pressure to make sales all the time and I don’t like the idea of working for commission.

Beth: I think that commission is a great idea – the more you sell the more you make.

Sally: But if I make no sales, I get no commission. How can I pay the rent?

Beth: Sales is challenging I know, but the rewards can be big.

Sally: I prefer to work for a salary. At least I know exactly how much I will earn each month.

Beth: Without sales, there would be no company. I am proud to lead the way for the rest of the staff!

贝丝:我喜欢在销售部门工作的主意。

莎莉:哦我感觉我根本不喜欢它。

贝丝:听到这我感觉非常惊讶。你为何不喜欢销售工作?

莎莉:整天营销推广重压太大了,而且我不喜欢工作拿提成。

贝丝:我觉得拿提成是个非常棒的主意-你卖得越多,你挣得也就越多。

莎莉:但假如我卖不出去,我就没提成。我如何付租金?

贝丝:我了解销售非常有挑战,不过报酬非常可观。

莎莉:我更喜欢拿固定薪资。至少我了解每一个月我确切挣什么价格。

贝丝:没销售就没公司。我为带领着企业的其他职员前进颇感得意!

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