The reign of the silver fox has been long and glorious.
George Clooney, Robbie Williams and even The Great British Bake Off’s Paul Hollywood have capitalised on their distinguished grey barnets, oozing style and sophistication with a hair colour that lesser men have sought to change.
乔治?克鲁尼、罗比?威廉斯、甚至英国备受青睐的BBC节目《英国家庭烘焙大赛》（The Great British Bake Off）的保罗都借助其特点的灰发、细缓的风格与这种少有人想改变的发色具备的老练风韵获益良多。
But now the salt and pepper elite are facing competition from young pretenders who are paying to turn grey.
Online retail giant Amazon has reported an 80pc spike in the sale of grey hair dye.
The two bestselling dyes, Renbow Hair Color Cream in Silver and Stargazer Silverlook Hair Dye are up over 200pc and 80pc respectively.
“No longer something to hide, grey hair has emerged as the latest beauty trend,” said Amazon’s vice president of retail, Xavier Garambois.
“Perhaps one of the most surprising style successes of the year so far, grey hair has been seen everywhere from catwalks to high streets up and down the country.”
Amazon’s beauty store manager Charlotte Green said: “From the natural silver of Dame Judi Dench to the graduated green-to-grey look as seen on Lady Gaga, it’s a striking style choice for all ages.”
“Whether enhancing natural greys or experimenting with a bold transformation, 百度竞价推广i-permanent home hair dye is a low-risk and inexpensive way to get this latest look.”