英语四级六级培训课程

迅速时髦——时髦也要“速食化”

时间:2022-5-4 作者:我爱英语网

当今社会,大家的生活步伐愈加快,任何事都讲求速度。光是从红火了N年之久的速食就可以看出大家对速度的追求了。可是速度和时髦界有关吗?所谓的“迅速时髦”是什么东西?

What is FAST FASHION?

Fast Fashion is term used to describe the cheap high fashion clothing, usually sold by high street retailers. Traditionally retailers would tend to stock new trends or lines each season, with fast fashion, they stock new trends each or even week. This change is consumer buying behaviour is driven by both the reduction in the price of clothing and increased marketing of new trends and fashions. Fast fashion clothes are generally only worn a few times before being replaced by the latest trend.

The environmental impacts of fast fashion are well reported with the green house gas emissions, chemical pollution and landfill waste all being key issues. The growth of cotton, the most widely used natural fibre uses huge amounts of chemicals that are damaging to the health of the workers, the surrounding environment. Synthetic fibres like polyester which are regularly used for making ‘fast fashion’ clothes, require the use of vast amounts of petro chemicals and releasing all sorts of polluting chemicals that also present health risks for workers in the industry and those living in the vicinity. The manufacture of most textiles is an energy intensive process, this combined with the transport of textiles of products around the world produces even more green house gas emissions.

As if that wasn’t enough, there is also the problem of disposing of unwanted clothing. Landfill in the UK is a huge problem with textiles accounting for an estimated 30% of UK landfill waste each year. Synthetic textiles simply stay in the system and do not break down naturally. Even natural textiles pollute water systems with chemicals and dyes that are washed out by rain water. They also produce methane, a powerful greenhouse gas as they breakdown.

Recycling of clothing is a great idea but the quality of many fast fashion items makes them less desireable second hand. In March last year Allan Wheeler of the textile recycling association reported in the House of Lords on how "the quality of the clothing that is coming through to our members is on the decline, which makes it harder to reuse".

Whilst there are a variety of eco textiles and brands with excellent environmental credentials now available, it is consumer behaviour that will need to change in order to reduce the impact of fashion and clothing on the environment. Fashion retailers are primarily led by customer demand and will change their products and marketing strategies in response to a change in consumer behaviour. We are starting to see a move in the right direction with key retailers such as Marks and Spencer’s and Next all stocking organic and eco lines.

啥是“迅速时髦”?

迅速时髦是一种运作模式其中四个原因最为重要:新、时尚、稀缺和底价,为追求流行的年青女人提供底价的潮牌服装。

迅速时髦品牌之所以进步飞速,非常快占领了市场,主要有5个特征,与传统服饰品牌相比,迅速时髦品牌从产品研发到货品上市的周期短,紧随时尚而不是创造时尚,当季设计而不是提前设计,重视商品的广度而非深度,新货上市频繁。

由新兴年青时髦品牌ZARA、H&M,与不少平价服饰大卖场等所主张的Fastfashion(迅速时髦)风潮,主导服饰的是时髦性,而水平与功能退居第二,价格低廉款式翻新迅速,大家在迅速穿着时髦的衣服后,再迅速地扔掉。然而这也导致了新的让人头疼的环保问题。

How to change from fast fashion to sustainable style:

1. Choose clothes in classic styles that will last more than one season.

2. Store clothes carefully to make them last, where possible, mend and repair instead of replacing them.

3. Swapyour second hand clothing at a swishing party or on a clothes swapping website.

4. Develop your own style, instead of following the latest trends.

5. Buy vintageor second hand clothes.

6. Read fashion and style blogs for inspiration on timeless style.

7. Update last years look by adding a few accessories to your existing wardroberather than replacing everything.

大家该如何做:

1.选择那些能时尚一个季度以上的经典款服装。

2.仔细收纳服饰,可以的话,尽可能改变,修补,而不要随意丢弃。

3.将你的二手服饰在服饰交换网站上做交换。

4.找到我们的风格,而不是一味跟随时尚。

5.买一些老式的,或者二手服饰。

6.读一些有关时髦风格的博客,找到什么风格是经久不衰的。

7.为你衣橱里去年的衣服加一些配饰,而不是把所有些服饰全都更新换代。

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