英语四级六级培训课程

日本工薪族为保饭碗苦学习英语

时间:2022-5-4 作者:恒星英语网

In a bid to plugdwindling domestic consumption by tapping into overseas markets, some of Japan’s big-name retailers are telling their employees to start speaking English — or find another job.

为发展国外市场,弥补日益降低的国内消费,日本一些知名零售企业需要职员开始说英语——不然就会饭碗不保。

As Japan’s population shrinks, the country’s retailers are increasingly looking to boost sales by expanding abroad and some firms are waking up to the necessity of being able to speak the global language of business in order to succeed overseas.

伴随日本人口的降低,该国愈加多的零售企业开始向国外拓展市场以促进商品销售,一些公司开始意识到要成功拓展国外市场,需要会说英语这一国际商务语言。

Rakuten, Japan’s biggest online retailer, plans to make English the firm’s official language, while Fast Retailing, operator of the Uniqlo apparel chain, wants to make English more common in its offices by 2012 and plans to test its employees for proficiency.

日本最大的网上零售公司乐天国际计划将英语定为企业的官方语言,而优衣库服饰连锁公司隶属的迅销集团则期望在2012年前在全公司普及英语,并计划对职员的英语水平进行测试。

"It’s about sTOPping being a Japanese company. We will become a world company," Rakuten CEO Hiroshi Mikitani said last week at a news conference in Tokyo — conducted almost entirely in English.

乐天国际首席实行官三木谷浩史在上周在东京召开的一次媒体发布会上说:“大家不再只不过一家日本公司,大家将成为一家世界级的公司。”媒体发布会全程基本用英语进行。

Employees at Rakuten, which hopes overseas sales will eventually account for 70 percent of all transactions made through its websites, will need to master English by 2012 to avoid facing the sack.

这意味着乐天国际的职员在2012年之前需要熟练学会英语,不然将被解雇。乐天期望其国外销售额最后能占到其所有在线交易额的70%。

"No English, no job," Mikitani told the Asahi newspaper.

三木谷说:“不会说英语,就没工作。”

Other high-profile Japanese companies, including automakers Toyota Motor and Nissan Motor, have announced moves to make the use of English more common in the workplace.

三木谷告诉《朝日新闻》说:“不会说英语,就没工作。”

Some experts say the switch to English is healthy but just one of the changes companies need to make to go global.

一些专家称,将英语定为工作语言有益于企业的长远进步,但这只不过企业走向国际化所需做出的改变之一。

"What’s interesting is that these companies really stand out as pioneers," Jeff Kingston, director of Asian Studies at Temple University’s Japan campus.

天普大学日本校区亚洲研究部主任杰夫 金士顿说:“有意思的是,这类公司率先做出改变,的确引人注目。”

"They have a relatively new outlook. They realize that Japan is going to need to strike into foreign markets given the dormantstate of its economy," he said.

他说:“这类企业的进步观相对较新。他们意识到在现在这种低迷的经济状况下日本需要进军外国市场。”

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