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自拍刺激雅诗兰黛化妆品销售大增

时间:2022-5-10 作者:大嘴外教网

BBC News – Some call it extreme narcissism, for others, it is just a bit of fun. For Estee Lauder, the selfie is a trend that has helped drive a rise in make-up sales. cosplaymetics was the fastest growing pision for the company for the full-year to 30 June, with turnover up 9%.

BBC新闻 – 有的人称这是极端自恋,而对另一些人,这只不过一点乐趣而已。对雅诗兰黛来讲,自拍是帮推进化妆品销售增长的一股时尚。化妆品是公司至6月30日为止全年增长最快的部门,营业额上升9%。

The owner of brands such as Clinique, MAC and Bobbi Brown, said there has been a "shift in consumer preferences". The upshot is that the snap-happy want to be camera ready at all times. That impulse helped Estee Lauder’s sales to rise by 4% to a total of $11.2bn for the year.

拥有倩碧,MAC和波比布朗等品牌的这家公司说,“买家偏好发生了转移”。结果是快拍热爱者期望随时上镜。这种冲动帮雅诗兰黛本年度销售增长4%,销售总额达到112亿USD。

The company said that there has been strong demand for lipsticks and foundation, with a particular growth spurt in Britain. MAC, Bobbi Brown and Smashbox, which it acquired in 2010, all reported double digit sales growth.

公司说,对唇膏和粉底一直存在着强劲需要,尤其是在英国出现了急剧增长。MAC,波比布朗和公司2010年回收的出色时尚,都录得了双位数销售增长。

A spokeswoman for Estee Lauder said: "Everyone is taking photos now and make-up can allow you to transform yourself according to the mood."

雅诗兰黛的发言人说:“大伙目前都在拍照,化妆可被人依据心理让自己变个模样。”

The company said sales of products such as make-up palettes have increased because they are a favourite of the internet beauty vloggers.

公司说,化妆调色板等商品销售增加了,由于这类是网络美容博主的宠儿。

cosplaymetics are increasingly crossing the gender-pide. Estee Lauder said, for example, men in Korea will buy cosplaymetics and are particularly keen to have good brows, nice skin and a "glow".

化妆品正渐渐跨越性别鸿沟。雅诗兰黛说,比如,韩国男性会买化妆品,而且特别沉迷拥有漂亮的眉毛,光洁的皮肤和“红光满面”。

With the global cosplaymetics market set to grow to $675bn by 2020, according to Research and Markets, there will be no shortage of potential new brands for Estee Lauder to target.

依据研究与市场公司,全球化妆品市场到2020年将增长至6750亿USD,将不缺潜在的成为雅诗兰黛回收对象的新产品牌。

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