Christian Poincheval is a 65-year-old French inventor who has dedicated the past eight years of his life to making farts smell better.
He claims that his Lutin Malin — which translates to "crafty imp" — line of pills ease digestion and "perfume" farts into smelling like roses or violets. Poincheval claims that his newest creation, just in time for the holidays, makes farts smell like chocolate.
According to Poincheval’s website, the idea for the pills apparently came from a dinner with friends during which nobody could sTOP farting.
"We were at table with friends and after a hearty meal, we almost suffocated as our farts were smelly," Poincheval writes. "The winds were not very pleasant for our fellow diners. I had to do something."
That horrific dinner, in which a group of several adults seemingly farted uncontrollably in a public space, inspired Poincheval to fix flatulence forever. He claims the pills are made from organic ingredients like blueberries, fennel and seaweed and that he sells "several hundred a month."
Poincheval told The Telegraph that he has many customers, especially around the holidays. "Christmas always see a surge in sales," he said.
A bottle of 60 pills retails for €9.99, or $12.50, which seems shockingly low for something that makes terrible things smell like good things.